PUMA has the long-term mission of becoming the
most desirable Sportlifestyle company. The aim of
Phase IV of PUMA’s long-term oriented business
plan, which was launched in 2006, is to reinforce
its position as one of the leading multi-category
Sportlifestyle brands.
We will achieve our goals by continuing to do what
we have always done – harnessing our resources
and experiences to provide our consumers with
innovative products that successfully fuse the
creative influences from the world of sport,
lifestyle and fashion.
